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Templates · Sales & marketing

Press release template

Announcement in standard press-release format

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Opens on reph with the template ready to start. No account needed; sign in to keep your document.

Use it when

You have real news (a launch, funding, partnership or milestone) and need a release reporters and wire services can use as-is

Who it's for

MarketerFounderExecutive

Filled example

The template filled in for a made-up company, so you can see what good looks like.

Fernhill launches Fernhill Routes for regional grocery delivery

FOR IMMEDIATE RELEASE

Headline

Fernhill launches Routes, cutting last-mile delivery costs for regional grocers by up to 22%

Subheadline

The new routing service plans same-day grocery deliveries around temperature limits and store pick times, and is available today to grocers with up to 200 vans.

Dateline

DENVER, October 14, 2026: Fernhill, the logistics software company for independent grocers, today launched Fernhill Routes, a delivery planning service built for chilled and frozen goods.

Body

Fernhill Routes plans each van's day around how long its cargo can safely stay out of refrigeration, not only around distance. In a six-month pilot with nine regional grocers across Colorado and Utah, Routes cut cost per delivery by an average of 18%, and by 22% for the largest participant, while late or spoiled orders fell from 4.1% to 1.3%.

Independent grocers have lost delivery share to national chains that run their own routing teams. Routes gives a 20-store grocer the same planning a national chain builds in house, priced per van rather than per order.

The service connects to the point-of-sale and order systems grocers already use, and drivers get turn-by-turn routes in a mobile app that works offline in rural areas. Store managers can re-plan a route in under a minute when an order changes.

Fernhill was founded in 2021 and serves more than 140 grocers in 11 states.

Quote(s)

Our drivers used to plan around the freezer truck by gut feel. Routes does it for them, and we stopped throwing away ice cream in July.

Carla Mendez, Operations Director, Mendez Family Markets

Independent grocers know their customers better than any national chain. They just could not afford the routing team. Now they do not need one.

Owen Hart, CEO, Fernhill

Availability

Fernhill Routes is available today in the United States at $89 per van per month, with a 30 day free trial at fernhill.example/routes.

About Fernhill

Fernhill builds operations software for independent grocers, covering ordering, inventory and delivery. The company is based in Denver and backed by Lumen Ventures.

Media contact

Field Value
Name Jordan Lee
Email press@fernhill.example
Phone +1 303 555 0142

The template

Show the blank template

Press release

FOR IMMEDIATE RELEASE

Headline

Active voice, states the news, no jargon. A reporter should be able to reuse it as-is.

Subheadline

One sentence of supporting detail that earns the reader past the headline.

Dateline

City, date, and the opening line that answers who/what/when in one breath.

CITY, [date]:

Body

Inverted pyramid: the most important fact first, supporting detail after, background last.

Quote(s)

A real quote that says something specific, not a generic "we're thrilled" line.

Name, Title

Availability

Where and when people can actually get/use/see this.

About [workspace]

The standard boilerplate paragraph, reused verbatim across releases.

[workspace] is

Media contact

Who reporters actually reach, with a real response channel.

Field Value
Name
Email
Phone

Questions

How long should it be?
400 to 600 words; reporters stop reading after the third paragraph anyway
Can I write the quote myself?
Draft it, but the named person must approve the exact wording before release
What about an embargo?
Put the embargo date and time above the headline in place of FOR IMMEDIATE RELEASE

Fill it with your agent

Connect Claude to reph over MCP, then paste this. The draft arrives as suggestions you accept or reject section by section. How to connect Claude.

Find my reph doc "Press release" with search_docs, then read it with read_doc. Draft headline, subheadline, dateline and inverted-pyramid body from the linked launch brief or announcement notes, with boilerplate from past releases. Draft quotes only as marked proposals for the spokesperson. File it with suggest_edit, one replace_section op per section (heading line kept) so each can be accepted alone. Ask each open question (unconfirmed figures, embargo time, partner approval) with add_comment quoting that section's heading line, then call request_review with a one-line summary.

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