Opens on reph with the template ready to start. No account needed; sign in to keep your document.
Use it when
A quarterly review with a customer's exec sponsor is coming up and you need to show value against their goals and agree next quarter
Who it's for
Customer successSalesManager
Part of a kit
Customer success, step 5 of 6. Discovery interviews, onboarding plans, call notes, account plans, QBRs and the renewal risk review.
Filled example
The template filled in for a made-up company, so you can see what good looks like.
Pellam Retail Q3 business review
Presenter: Sofia Delgado · Date: 2026-10-07
Agenda
Goals recap
Value delivered
Usage & adoption
Roadmap preview
Asks & next quarter goals
At a glance
ARR
$248,000
▲ +15%
Active users
1,140
▲ +22%
NPS
47
▲ +9
Renewal date
2027-03-31
Goals recap
Goal (their words)
Status
Evidence
"Every store manager uses the same opening checklist"
Met
212 of 220 stores on the shared checklist
"Cut new manager ramp from 8 weeks to 5"
Partly
Down to 6 weeks in the pilot region
"One place for merchandising guides"
Missed
Guides still split across the old intranet
Value delivered
Metric
Last quarter
This quarter
Trend
Stores on shared checklist
140
212
Up
Avg. time to publish a policy change
6.5 days
2.1 days
Up (faster)
New manager ramp (pilot region)
8 weeks
6 weeks
Up (faster)
Support tickets per 100 active users
9.7
5.6
Up (fewer)
Usage & adoption
Weekly active users by monthView data
month
active users
July
820
August
935
September
1140
1,140 of 1,500 licensed seats are active weekly (76%, up from 55%).
Store operations and HR are fully adopted. Merchandising is at 31%, because their guides were never migrated.
Mobile is now 58% of reads, mostly store managers on the floor.
Support summary
64 tickets this quarter, down from 91. No P1s.
Top themes: SSO session timeouts on shared store tablets (22), image uploads from phones (11).
The tablet timeout fix shipped September 18; tickets on it dropped to two in the last two weeks.
Roadmap preview
Confirmed for Q4: offline reading on mobile, bulk import from the old intranet.
Exploring, not committed: per-region approval workflows.
Asks & next quarter goals
Ask: a merchandising owner who can sign off on the guide migration plan.
Ask: a case study quote from Ana Ruiz on the ramp-time result.
Q4 goal: merchandising adoption from 31% to 70%.
Q4 goal: rollout of new manager ramp program to two more regions.
Action items
The template
Show the blank template
QBR
Presenter: [your name] · Date: [date]
Agenda
Set expectations for the hour. A QBR that wanders loses the exec sponsor's attention fast.
Goals recap
Value delivered
Usage & adoption
Roadmap preview
Asks & next quarter goals
At a glance
Four numbers the exec sponsor will remember. Real values come from the usage export and CRM.
ARR
$0
▲ +0%
Active users
0
▲ +0%
NPS
0
▲ +0
Renewal date
[YYYY-MM-DD]
Goals recap
What they told us they wanted last quarter. Hold ourselves to it, publicly.
Goal (their words)
Status
Evidence
Met / Partly / Missed
Value delivered
Metrics that map to their stated goals, not vanity numbers we happen to have.
Metric
Last quarter
This quarter
Trend
Usage & adoption
Which teams/features are actually being used. The gap between licensed and active seats is the story here.
Weekly active users by monthView data
month
active users
Month 1
0
Month 2
0
Month 3
0
Support summary
Ticket volume and themes. A rising trend here predicts churn before the CSAT score does.
Roadmap preview
Only commit to what's actually planned. A roadmap promise made in a QBR gets remembered.
Asks & next quarter goals
What we need from them, and what we're aligning on for next quarter, said out loud, not assumed.
Action items
Owner and due date on every line, split by side. Otherwise these evaporate after the call.
Questions
How long should a QBR take?
45 to 60 minutes, with at least 15 minutes left for their asks
Who should attend?
Their exec sponsor and day-to-day owner, plus our CSM and account executive
Should I share the doc beforehand?
Yes, two days ahead, so the meeting is discussion rather than reading
Fill it with your agent
Connect Claude to reph over MCP, then paste this. The draft arrives as suggestions you accept or reject section by section. How to connect Claude.
Find my reph doc "QBR" with search_docs, then read it with read_doc. Fill the KPI block, value table and usage section from the product usage export, CRM record, last quarter's QBR doc (for agreed goals) and support ticket summary. Tie every metric to a stated goal and flag unsourced numbers. File it with suggest_edit, one replace_section op per section (heading line kept) so each can be accepted alone. Ask each open question (roadmap items not yet confirmed) with add_comment quoting that section's heading line, then call request_review with a one-line summary.