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Templates · Sales & marketing

QBR template

Quarterly business review with a customer

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Use it when

A quarterly review with a customer's exec sponsor is coming up and you need to show value against their goals and agree next quarter

Who it's for

Customer successSalesManager

Part of a kit

Customer success, step 5 of 6. Discovery interviews, onboarding plans, call notes, account plans, QBRs and the renewal risk review.

Filled example

The template filled in for a made-up company, so you can see what good looks like.

Pellam Retail Q3 business review

Presenter: Sofia Delgado · Date: 2026-10-07

Agenda

  1. Goals recap
  2. Value delivered
  3. Usage & adoption
  4. Roadmap preview
  5. Asks & next quarter goals

At a glance

ARR
$248,000
▲ +15%
Active users
1,140
▲ +22%
NPS
47
▲ +9
Renewal date
2027-03-31

Goals recap

Goal (their words) Status Evidence
"Every store manager uses the same opening checklist" Met 212 of 220 stores on the shared checklist
"Cut new manager ramp from 8 weeks to 5" Partly Down to 6 weeks in the pilot region
"One place for merchandising guides" Missed Guides still split across the old intranet

Value delivered

Metric Last quarter This quarter Trend
Stores on shared checklist 140 212 Up
Avg. time to publish a policy change 6.5 days 2.1 days Up (faster)
New manager ramp (pilot region) 8 weeks 6 weeks Up (faster)
Support tickets per 100 active users 9.7 5.6 Up (fewer)

Usage & adoption

Weekly active users by month
Weekly active users by month025050075010001250JulyAugustSeptemberJuly · active users: 820August · active users: 935September · active users: 1140
View data
monthactive users
July820
August935
September1140
  • 1,140 of 1,500 licensed seats are active weekly (76%, up from 55%).
  • Store operations and HR are fully adopted. Merchandising is at 31%, because their guides were never migrated.
  • Mobile is now 58% of reads, mostly store managers on the floor.

Support summary

  • 64 tickets this quarter, down from 91. No P1s.
  • Top themes: SSO session timeouts on shared store tablets (22), image uploads from phones (11).
  • The tablet timeout fix shipped September 18; tickets on it dropped to two in the last two weeks.

Roadmap preview

  • Confirmed for Q4: offline reading on mobile, bulk import from the old intranet.
  • Exploring, not committed: per-region approval workflows.

Asks & next quarter goals

  • Ask: a merchandising owner who can sign off on the guide migration plan.
  • Ask: a case study quote from Ana Ruiz on the ramp-time result.
  • Q4 goal: merchandising adoption from 31% to 70%.
  • Q4 goal: rollout of new manager ramp program to two more regions.

Action items

The template

Show the blank template

QBR

Presenter: [your name] · Date: [date]

Agenda

Set expectations for the hour. A QBR that wanders loses the exec sponsor's attention fast.

  1. Goals recap
  2. Value delivered
  3. Usage & adoption
  4. Roadmap preview
  5. Asks & next quarter goals

At a glance

Four numbers the exec sponsor will remember. Real values come from the usage export and CRM.

ARR
$0
▲ +0%
Active users
0
▲ +0%
NPS
0
▲ +0
Renewal date
[YYYY-MM-DD]

Goals recap

What they told us they wanted last quarter. Hold ourselves to it, publicly.

Goal (their words) Status Evidence
Met / Partly / Missed

Value delivered

Metrics that map to their stated goals, not vanity numbers we happen to have.

Metric Last quarter This quarter Trend

Usage & adoption

Which teams/features are actually being used. The gap between licensed and active seats is the story here.

Weekly active users by month
Weekly active users by month00.20.40.60.81Month 1Month 2Month 3Month 1 · active users: 0Month 2 · active users: 0Month 3 · active users: 0
View data
monthactive users
Month 10
Month 20
Month 30

Support summary

Ticket volume and themes. A rising trend here predicts churn before the CSAT score does.

Roadmap preview

Only commit to what's actually planned. A roadmap promise made in a QBR gets remembered.

Asks & next quarter goals

What we need from them, and what we're aligning on for next quarter, said out loud, not assumed.

Action items

Owner and due date on every line, split by side. Otherwise these evaporate after the call.

Questions

How long should a QBR take?
45 to 60 minutes, with at least 15 minutes left for their asks
Who should attend?
Their exec sponsor and day-to-day owner, plus our CSM and account executive
Should I share the doc beforehand?
Yes, two days ahead, so the meeting is discussion rather than reading

Fill it with your agent

Connect Claude to reph over MCP, then paste this. The draft arrives as suggestions you accept or reject section by section. How to connect Claude.

Find my reph doc "QBR" with search_docs, then read it with read_doc. Fill the KPI block, value table and usage section from the product usage export, CRM record, last quarter's QBR doc (for agreed goals) and support ticket summary. Tie every metric to a stated goal and flag unsourced numbers. File it with suggest_edit, one replace_section op per section (heading line kept) so each can be accepted alone. Ask each open question (roadmap items not yet confirmed) with add_comment quoting that section's heading line, then call request_review with a one-line summary.

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