reph

Templates · Sales & marketing

Renewal risk review template

Churn and renewal risk review with health signals, risk drivers, a save plan, an owner and a decision

Start with this template →Sign in

Opens on reph with the template ready to start. No account needed; sign in to keep your document.

Use it when

An account up for renewal shows warning signs, and the team needs to agree how serious it is, who owns the save, and what we will offer

Who it's for

Customer successSalesManagerExecutive

Part of a kit

Customer success, step 6 of 6. Discovery interviews, onboarding plans, call notes, account plans, QBRs and the renewal risk review.

Filled example

The template filled in for a made-up company, so you can see what good looks like.

Renewal risk review: Brightwater Health

Owner: Marcus Lee · Date: 2026-09-22

Account snapshot

  • Customer: Brightwater Health
  • ARR at risk: $148,000
  • Renewal date: 2026-12-31
  • Risk level: High

Health signals

Active seats
96
▼ -31%
Weekly logins
410
▼ -27%
Open tickets
14
▲ +9
NPS
12
▼ -26
Active seats over the last six months
Active seats over the last six months050100150AprMayJunJulAugSepApr · active seats: 140May · active seats: 138Jun · active seats: 131Jul · active seats: 118Aug · active seats: 104Sep · active seats: 96
View data
monthactive seats
Apr140
May138
Jun131
Jul118
Aug104
Sep96

Risk drivers

Driver Evidence Severity
Champion left Alicia Gomez (Director of Ops) left in July; no replacement named High
Low adoption Two of five clinics stopped logging in after the July reorg High
Competitor in evaluation New COO said on the 2026-09-10 call: "We are looking at what Lumen Labs offers." Med
Budget cut No evidence yet; procurement asked for a 3-year price, which may be a lever Low

What we know about the decision

  • Economic buyer: Grant Hollis, COO (joined June)
  • Decision date: Budget locks on 2026-11-15
  • Alternatives they are considering: Lumen Labs, and building on their existing intranet

Save plan

Concessions on the table (need approval): 10% discount for a two-year term; 20 seats of free training credits.

Owner

  • Save plan owner: Marcus Lee, CSM
  • Executive sponsor on our side: Ana Duarte, VP Customer Success
  • Next review: 2026-10-06

Decision

Decision Date Decided by Notes
Pursue save 2026-09-23 Ana Duarte Approved training credits now; discount only if they sign a two-year term by 2026-11-15

The template

Show the blank template

Renewal risk review

Owner: [your name] · Date: [date]

Account snapshot

  • Customer:
  • ARR at risk:
  • Renewal date:
  • Risk level: Low / Medium / High

Health signals

The numbers behind the worry. Compare to the same point last quarter so the direction is clear.

Active seats
0
▲ +0%
Weekly logins
0
▲ +0%
Open tickets
0
▲ +0
NPS
0
▲ +0
Active seats over the last six months
Active seats over the last six months00.20.40.60.81Month 1Month 2Month 3Month 4Month 5Month 6Month 1 · active seats: 0Month 2 · active seats: 0Month 3 · active seats: 0Month 4 · active seats: 0Month 5 · active seats: 0Month 6 · active seats: 0
View data
monthactive seats
Month 10
Month 20
Month 30
Month 40
Month 50
Month 60

Risk drivers

Why they might leave, ranked. Quote the customer where you can; a guess is labelled as a guess.

Driver Evidence Severity
Champion left Low / Med / High
Low adoption Low / Med / High
Competitor in evaluation Low / Med / High
Budget cut Low / Med / High

What we know about the decision

Who signs the renewal, when they decide, and what they compare us against.

  • Economic buyer:
  • Decision date:
  • Alternatives they are considering:

Save plan

Concrete actions with dates. "Increase engagement" is not an action; "run admin training for the new owner on 14 May" is.

Concessions on the table (need approval):

Owner

  • Save plan owner:
  • Executive sponsor on our side:
  • Next review:

Decision

Filled in by the approver. Record the outcome even if it is "let it churn", so the churn analysis has a reason.

Decision Date Decided by Notes
Pursue save / Accept churn / Escalate

Questions

When should I write one?
At least 90 days before renewal, or as soon as two health signals turn red
Who decides on concessions?
The person named in the decision record, usually the CS or sales leader, never the CSM alone
What if the customer is leaving anyway?
Record it honestly, plan a clean exit, and capture the reason for the churn analysis

Fill it with your agent

Connect Claude to reph over MCP, then paste this. The draft arrives as suggestions you accept or reject section by section. How to connect Claude.

Find my reph doc "Renewal risk review" with search_docs, then read it with read_doc. Fill health signals from the usage export, support tickets, latest NPS and CRM renewal record; draft risk drivers from the last QBR and recent call notes, quoting the customer. Propose a save plan; leave the decision record empty. File it with suggest_edit, one replace_section op per section (heading line kept) so each can be accepted alone. Ask each open question (unsourced signals, concessions needing approval) with add_comment quoting that section's heading line, then call request_review with a one-line summary.

Related templates

Start with this template →Sign in